2017

Levelwear named official apparel and headwear partner of RBC Canadian Open and CP Women’s Open

Toronto, Ontario (March 22, 2017) – Levelwear, a global sport and lifestyle apparel brand, announced today it has been named official golf apparel and headwear sponsor of the RBC Canadian Open and the CP Women’s Open, beginning with the 2017 Championships.

Sponsoring both of Canada’s National Open Golf Championships, Levelwear deepens its presence in the golf industry in Canada and provides a platform to demonstrate the company’s golf and licensing apparel expertise.

Levelwear becomes the exclusive provider of RBC Canadian Open and CP Women’s Open volunteer uniforms as well as branded apparel and headwear both on the event grounds and at select off-site retail locations. The product offering will include its polos, mid-layer and lightweight outerwear garments, as well as pieces from their lifestyle collection of casual cottons and their wide assortment of premium headwear. Known for innovative design and treatment, each piece of apparel will be carefully crafted by the Levelwear in-house design team to create memorable pieces of commemorative merchandise for the spectators and fans.

Levelwear’s investment in these two quintessential properties further enhances its commitment within the golf marketplace in Canada. In January, Levelwear signed ‘Mr. Northern 59,’ Adam Hadwin as a global brand ambassador for its golf and lifestyle apparel. In addition, Levelwear also sponsors fellow PGA TOUR member and Canadian, Brad Fritsch as a Global Brand Ambassador. Levelwear has established business relationships with roughly 80 of the top 100 golf courses in both Canada and the U.S.

Golf Canada owns and operates the RBC Canadian Open, set to run July 24-30, 2017 at Glen Abbey Golf Club, as well as the CP Women’s Open which takes place August 21-27, 2017 at Ottawa Hunt and Golf Club.

The RBC Canadian Open is the third-oldest national open golf Championship next to the British Open and the U.S. Open. Golf Canada will also be bringing the CP Women’s Open back to the nation’s capital in Ottawa to coincide with Canada’s 150th birthday celebrations.

“We have a deep heritage in golf and in Canada. These are the two most iconic golf Championships in Canada. With the history, heritage and connection these properties have with golf fans, we are excited to leverage that equity to build some truly unique Levelwear offerings,” stated Hilton Ngo, President of Levelwear.

Levelwear has established enduring business verticals in licensed and team sports, golf apparel, and men’s and women’s lifestyle wear, with core strengths of innovation, decoration and industry leading service.

“We are extremely excited to have Levelwear as our new apparel and headwear partner this upcoming season,” said Brent McLaughlin, Tournament Director for the RBC Canadian Open and CP Women’s Open.  “Levelwear’s depth of innovation, decoration and service will be able to provide consumers with quality licensed merchandise to commemorate Canada’s most historic golf championships.”

Levelwear holds licensing partnerships with some of the top global brands, including the NHL and NHLPA, NBA, 150 US Colleges, the CFL, Hockey Canada and various soccer properties globally. At the PGA Show in Orlando, Levelwear unveiled its fall 2017 collection featuring a new women’s transitional activewear line –  Levelwear Verve, a modern collection of men’s polos, and the Insignia Program, a highly innovative logo treatment collection, that gives a rich gloss metallic like finish with custom embellishments. For more information, please visit www.levelwear.com.

2017

RBC Canadian Open launches Free 2017 Junior Tickets with help from local schools

OAKVILLE, ONT. (Golf Canada) – Parents can credit the imagination and artistic creativity of a 3rd grade student this summer when their children, ages 17-and-under, gain free admission to see the stars of the PGA TOUR.

The RBC Canadian Open has unveiled its new Junior Ticket design for this year’s event which takes place July 24-30, 2017 at Glen Abbey Golf Club in Oakville, Ont. The ticket design was selected from entries received from five local elementary school classes who singed on to participate in the first-ever RBC Canadian Open Ticket Design Contest.

“I’d like to thank and congratulate all the students who took part in our RBC Canadian Open Junior Ticket design contest,” said Brent McLaughlin, Tournament Director of the RBC Canadian Open. “We were thrilled with the creativity and quality of all entries we received.”

The winning illustration was selected out of more than 100 entries received. Eight finalists were identified by the tournament’s marketing team and then Golf Canada staff voted the winner. When the pencil crayons were put away, the design of Emma Hapelt, a 3rd grade student from St. Mildred’s-Lightbourn School in Oakville, Ont., was selected the winner.

The contest is a new initiative that reinforces the tournament’s commitment to being an event for fans of all ages.

“Family and junior engagement is very important to the RBC Canadian Open and we’re proud to be considered among the PGA TOUR’s most fan-friendly events,” McLaughlin added. “We pride ourselves on making sure the entire family can enjoy themselves onsite. It’s about bringing everyone together to celebrate community and Canadian golf.”

Last year, nearly 45,000 free RBC Canadian Open Junior Tickets were printed and distributed. Free Junior Tickets were also available online for download and printing.

Emma’s contest-winning submission earned her entire class a pizza party. As well, her family received two VIP Passes for the 2017 RBC Canadian Open. Emma and her family are also invited to take part in an exclusive behind-the-scenes tour of the golf tournament.

Complimentary Junior Tickets, applicable to kids 17-and-under, are ideal giveaways for sports teams, schools, golf tournaments and summer camps. They are available for download online here. They can also be ordered through Golf Canada’s sales department at 1-800-263-0009 ext. 320 or via email at rbccanadianopen@golfcanada.ca.

Information regarding tickets, volunteer opportunities and corporate hospitality for the 2017 RBC Canadian Open can be found at www.rbccanadianopen.com.