2018

Steam Whistle named official beer partner of Golf Canada, the RBC Canadian Open & CP Women’s Open

Toronto, Ontario (Golf Canada) – The Good Beer Folks at Steam Whistle, Canada’s Premium Pilsner, have announced a new partnership to become the Official Beer of Golf Canada, the RBC Canadian Open and the CP Women’s Open.

Through the multi-year partnership, Steam Whistle will work alongside Golf Canada to encourage more enthusiasts to enjoy a cold Steam Whistle Pilsner during a round of golf with friends and at Canada’s National Men’s and Women’s Open Championships. The agreement represents Steam Whistle’s largest partnership in their history, a significant milestone for the independent Canadian brewer.

“We are thrilled to be the Official Beer of Golf Canada and align our brand with a sport that delivers a deep social, charitable, entertainment and environmental impact to communities nationwide,” said Cam Heaps, Chief Executive Officer of Steam Whistle Brewing. “The RBC Canadian Open and the CP Women’s Open are iconic events that Canadian golf enthusiasts are extremely passionate about. As an independent Canadian brewery, we are excited to become part of the experience and for our world-class Pilsner to be enjoyed on more of Canada’s world-class golf courses.”

Spectators at the RBC Canadian Open and CP Women’s Open will have the opportunity to engage with Steam Whistle ambassadors—known as The Good Beer Folks—and enjoy Canada’s Premium Pilsner served from one of Steam Whistle’s fleet of Vintage Vehicles on the course.

“We are thrilled to have Steam Whistle as Golf Canada’s Official Beer Partner,” said Laurence Applebaum, Chief Executive Officer of Golf Canada. “Steam Whistle’s unwavering commitment to quality craftsmanship and proud Canadian identity are well positioned as the perfect beer to enjoy at our National Open Championships and after a round of golf at one of Canada’s 2,300 incredible courses.”

The Steam Whistle story began in the spring of 1998, when three friends—Greg Taylor, Cam Heaps, and Greg Cromwell—were on a canoe trip in Ontario. The trio had been colleagues at one of Canada’s premier microbreweries producing quality beer in the late 1980’s and 90’s before it was bought out by a national brewer and closed down. As they sat around the campfire, the self-named “Three Fired Guys” dreamed of one day running their own brewery and making a Pilsner that would compete with the best in the world. Over the past 18 years Steam Whistle has grown to become one of Canada’s leading premium beers enjoyed coast to coast.

As the National Sport Federation, Golf Canada operates the RBC Canadian Open, set to run July 23-29, 2018 at Glen Abbey Golf Club in Oakville, Ontario, as well as the CP Women’s Open which takes place August 20-26, 2018 at Wascana Country Club in Regina, Saskatchewan.

2018

RBC signs multi-year sponsorship deal with Dustin Johnson

Spanish Bay, CA, February 7, 2018 — Today, RBC is announcing its newest brand ambassador – professional golfer Dustin Johnson. Ranked #1 in the world and sitting 5th in all-time PGA TOUR Career earnings, Johnson is the latest high profile golfer to join Team RBC, including players Matt Kuchar, Ryder Cup Captain Jim Furyk, Brandt Snedeker and Brooke Henderson.

Johnson has had an incredible career to-date, including 17 tournament wins on the PGA TOUR, and being named 2016 PGA Player of the Year. He is also only the third player in PGA TOUR history to win a title in all of his 11 seasons since his debut.

Team RBC was established in 2009 and is now comprised of 14 elite male and female golfers who embody the pinnacle of golf performance. Along with wearing the RBC branding on his apparel and golf bag, Johnson and his RBC teammates support many of the bank’s marketing initiatives and client experiences.

In addition to being the title sponsor of the RBC Heritage and RBC Canadian Open, RBC is also proud to be the Official Banking and Financial Services partner for all Team RBC ambassadors.

“My goal is to be the best in the game and win as many championships as possible, and I’m grateful for RBC’s support and belief in me. I have enjoyed getting to know them better over the past few years through playing in the RBC Canadian Open. Now that my relationship with RBC has expanded to brand ambassador, I can’t wait to achieve more milestones together.”

– Dustin Johnson, PGA TOUR Golfer

“RBC is a longstanding supporter of golf and we celebrate the traditions and passion of the game. We’re proud to welcome Dustin to Team RBC as our newest ambassador. He’s an exciting player that has thrilled fans around the world and a great asset to the RBC brand.”

– Dave McKay, President and CEO, RBC

“Dustin’s unique and natural talent on the course, combined with his high caliber of play, makes him an ideal Team RBC ambassador. He shares our commitment to hard work, strength and determination – and we’re happy to have him on our team.”

– Mary DePaoli, EVP and Chief Marketing Officer, RBC