PRESS RELEASE

ZTE signs on as official smartphone of the RBC Canadian Open

07/11/2016



OAKVILLE, Ont.
– ZTE and Golf Canada announced today a one-year partnership that will see ZTE become the Official Smartphone of the RBC Canadian Open. This year’s RBC Canadian Open is set to take place at Glen Abbey Golf Club in Oakville, Ontario, from July 18-24, 2016.

As the Official Smartphone of the RBC Canadian Open, ZTE will have exclusive naming rights to the Spectator Village, which will be known as the ZTE Spectator Village. ZTE is also the official sponsor of the ZTE Tweet Caddies, a group that will be keeping fans updated on the tournament, games and giveaways through social media channels.

“We’re thrilled to sponsor the RBC Canadian Open and showcase our devices at this world-class event. This partnership marks the second PGA TOUR event we’ve sponsored and a major step forward in our North American sports marketing strategy,” said Lixin Cheng, chairman and CEO of ZTE North America. “ZTE is committed to ensuring consumers get cutting edge technology at an affordable price and we’re looking forward to letting RBC Canadian Open spectators get up close and personal with our newest flagship device, the Axon 7.”

ZTE will offer charging stations for patrons, as well as showcase the popular Axon smartphone series, Grand X View tablet and SPro 2 Smart Projector. There will also be exciting games and giveaways throughout the Championship, with prizes including free rounds of golf, stays at a resort, swag bags and chances to win the Axon 7 smartphone all located in the ZTE Spectator Village.

“We are pleased to welcome ZTE as a partner of our National Championship,” said Golf Canada Chief Commercial Officer Gavin Roth. “Innovative technology is having a positive impact on fan engagement at major sporting events and we know ZTE will deliver an exciting spectator experience at this year’s RBC Canadian Open.”

ABOUT ZTE Canada
ZTE Canada Inc. (www.ztedevices.ca), headquartered in Toronto, Canada, is a subsidiary of ZTE Corporation, a global provider of mobile devices, telecommunication systems and enterprise solutions. Operating since March 2005, ZTE Canada is dedicated to making cost-efficient, quality communication technology accessible to all. In North America, ZTE is the fourth-largest supplier of smartphones and handset vendors and is the second largest vendor in the pre-paid market. ZTE is one of the top rated high tech enterprises in the world, developing and producing 2G, 3G and 4G handsets and mobile devices in over 150 countries. Founded in 1985, ZTE Corporation is listed on the Hong Kong and Shenzhen Stock Exchanges and is China’s largest listed telecom equipment company.

Visit ZTE Canada at ztedevices.ca, on Facebook and on Twitter.

ABOUT THE 2016 RBC CANADIAN OPEN
Part of the FedExCup, stars of the PGA TOUR will compete for $5.9 million (US) at the RBC Canadian Open, July 18-24, 2016 at Glen Abbey Golf Club in Oakville, Ont. Conducted by Golf Canada for more than a century, the RBC Canadian Open provides an opportunity for Canada’s top talents to compete against the world’s best golfers while also leaving a significant impact in the event’s host community. The RBC Canadian Open is proud to support Ronald McDonald House Charities Canada as the event’s official charity partner. Established in 1904, Canada’s national open golf championship is the third-oldest national open golf championship worldwide next to the British Open and the U.S. Open. The RBC Canadian Open is proudly sponsored by RBC, Shaw, BMW Group Canada, Molson Canadian 67, ZTE, WestJet, TaylorMade adidas Golf, Boston Pizza, Ballantine’s, Santa Carolina Wines, Toronto Star, Coca-Cola, CHIN Radio TV International, Metrolinx and the Government of Canada. For tickets or tournament information, please visit www.rbccanadianopen.com or call 1-800-571-6736.

GOLF CANADA – LOVE THE GAME. GROW THE GAME.
Golf Canada is the National Sports Organization and governing body for golf in Canada representing close to 310,000 golfers at more than 1,400 member clubs across the country. A proud member of the Canadian Olympic Committee, Golf Canada’s mission is to grow participation, excellence and passion in the sport while upholding the integrity and traditions of the game. By investing in the growth of the sport and introducing more participants of all ages to the game, our goal is to be relevant to and respected by all Canadian golf enthusiasts from coast to coast. For more information about what Golf Canada is doing to support golf in your community, visit www.golfcanada.ca.

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